The Colorado Consumer Health Initiative, in partnership with ProgressNow Colorado, have created quite a kerfuffle as of late with their Obamacare Ads targeting various demographics. Two of the ads have been dubbed "brosurance" & "hosurance" by many on the right because, as Dana Loesch said so succinctly, they exemplify lowest common denominator marketing.
While the White House denies culpability for the ads, their non-endorsement of said ads has been brought into question.
She's also the White House's Senior Communications Adviser, laying out for the Obama Administration's health care platform in 140 word tweets.
Let me repeat, McGuinness is a Senior White House Official who serves as the mouthpiece for the administration. Unlike the Colorado Consumer Health Initiative, she's isn't just directly tied to the White House. She's part of it.
Now for the interesting part. Earlier this evening, McGuinness posted this tweet:
Yet, a Senior White House Official is channeling the "Got Insurance" marketing campaign through her official twitter account.
If the White House is falling back on a distasteful, widely-panned advertising campaign, they must be truly desperate to save the Affordable Care Act from a death spiral.