In 2008, then-candidate Obama no doubt won the battle for social media. It’s hard to believe that a mere 4 years ago, social media was still a fledgling enterprise. However, Facebook was launched in 2004 and Twitter in 2006. Both sites were still gaining traction, but had not blossomed into the powerhouses they are today. People were still using MySpace for crying out loud. I begrudgingly admit that the Obama campaign wisely tapped into this new form of media and were able to grasp swaths of new voters and shift online debate in their favor.
Unsurprisingly, the first segment of Americans to jump on the social media bandwagon were young people. Twenty-somethings, who are often easily enthralled by the next piece of shiny technology, flooded online by the millions. Facebook and Twitter provided a place for young people to inject their opinions, fact-based or not, into the vast area of public debate. Social media also provided a place for people to be way too descriptive about what they ate for breakfast and a place to post pictures of themselves in front of the mirror with fish lips. Nothing is perfect I suppose. However, the Obama campaign launched a social media campaign that was almost perfect and they created a stronghold on the youth vote. It’s no wonder that 66% of people under 30 cast their vote for the little-known senator and community organizer from Illinois.
Please Read More at The College Conservative